Marriott Expands Homesharing Pilot to Include Lisbon, Paris and Rome

Marriott has expanded its homesharing pilot to include Lisbon, Paris and Rome in addition to London.

Travelers can now choose from more than 340 properties across four European markets with the ability to earn and redeem points across Marriott’s loyalty platform, including Marriott Rewards and Starwood Preferred Guest (SPG).

The expansion follows on the heels of a 5-month pilot initiated earlier this year in collaboration with Hostmaker, a London-based home rental sharing management company.

“Following the positive customer feedback from our pilot in London, we are excited to extend Tribute Portfolio Homes to new markets together with Hostmaker,” said Adam Malamut, Chief Customer Experience Officer, Marriott International. “We are always innovating to meet the evolving needs of travelers, and expanding into homesharing is an opportunity to deepen relationships with our most loyal guests by delivering new experiences designed to reflect how they travel.”

Selected properties feature 1- bedroom or more, full kitchens and in-unit laundry. Guests also have access to 24/7 support as well as an in-person welcome/check-in experience through Hostmaker.

Current Tribute Portfolio Homes include a 3-bedroom Parisian atelier with floor-to-ceiling French doors and views of the Eiffel Tower; an impeccably designed, Italian mid-century style apartment on a charming street in Rome; a minimalist yet rustic home in the vibrant heart of Lisbon; and a bright and airy flat in London with a chef’s kitchen, reading nook and multiple, well-appointed bedrooms.

“The introduction of Tribute Portfolio Homes into some of Europe’s most celebrated cities enables us to provide travelers with an even greater choice of accommodations along with the reassurance of Marriott International’s exacting design standards, world-class loyalty programs and commitment to customer service,” said Belinda Pote, Chief Sales & Marketing Officer, Europe, Marriott International. “The London pilot complements our current hotel portfolio and drives incremental business. We look forward to expanding our homesharing offering to Lisbon, Paris and Rome.”

With its powerful pilot in London, Marriott International found that travelers are drawn to Tribute Portfolio Homes for the curated selection of homes, ease of booking, and service level. Some insights from the pilot include:

– On average, guests stayed more than 2x the typical hotel length of stay;

– Most guests sought units with multiple bedrooms and were appreciative of features such as full kitchens and in-unit laundry; and

- More than 75% of guests staying at Tribute Portfolio Homes were traveling for leisure with friends and family or extending business travel to include their friends and family.

“We are very excited to bring Hostmaker’s experience of operating in Paris, Lisbon and Rome to Tribute Portfolio Homes,” said Nakul Sharma, CEO and founder of Hostmaker. “These brilliant destinations were the natural next step for a European expansion, and we can’t wait to welcome guests into our homes.”

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