AccorHotels and Eurostar Partner Loyalty Programmes

AccorHotels and Eurostar have partnered their loyalty programmes.

The deal means that Club Eurostar members can now convert their points into Le Club AccorHotels rewards points, while Le Club AccorHotels members can now access Eurostar’s loyalty programme.

Club Eurostar members can use Le Club AccorHotels rewards points for free nights and discounts at more than 3,500 hotels across the globe, and also exchange them for Club Eurostar points.

Club Eurostar members will also have the opportunity to tap into the AccorHotels’ multiple rewards offerings such as Elite Experiences, La Collection e-boutique and Dream Stays, as well as exclusive access to sporting and music events at the AccorHotels Arena in Paris.

The 50 million Le Club AccorHotels members can now access Eurostar’s loyalty programme, including Eurostar tickets, upgrades and special offers, as well as make purchases in the Club Eurostar shop.

Dorothee Mariotte, Senior CRM and Retention Manager, Eurostar, said: “Club Eurostar is designed to make it easy for all our travellers to access a wide range of benefits, irrespective of how much they travel or spend. The addition of AccorHotels offers even greater flexibility for our members to earn and spend their points. The breadth of accommodation in our destinations makes it the perfect partner to help our customers plan their next trip.”

To take advantage of the partnership, members will need to join both loyalty programmes simply by entering their membership details. The exchange rate between the two loyalty programmes is as follows:

- 500 Club Eurostar points converts to 1,500 Le Club AccorHotels Rewards points; and

- 4,000 Le Club AccorHotels points converts to 350 Club Eurostar points.

Isabelle Birem, SVP Loyalty from AccorHotels said, “This large-scale partnership is a major step towards the implementation of the group’s augmented hospitality strategy in Europe, a strategic market. Le Club AccorHotels’ vision is to offer its members exclusive benefits and privileges. The partnership between our two loyalty programmes will contribute to making our customers’ every trip and every stay absolutely unique.”

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