So Sofitel Hua Hin Unveils Asava-Designed Uniforms

So Sofitel Hua Hin has unveiled its new line of Asava-designed uniforms.

Illustrious Thai fashion designer Polpat Asavaprapha, founder and creative director of Asava, follows in the fashionable footsteps of the So Sofitel brand’s list of signature designers in creating the aesthetics for So properties in Mauritius, Bangkok, and Singapore, including Kenzo Takada, Monsieur Christian Lacroix, and Karl Lagerfeld.

Inspiration was drawn from the destination itself – Hua Hin, long a preferred Thai beach resort getaway since the 1970s and 1980s.

“What was important in the design of the So Sofitel Hua Hin uniform was that it had to be stylish and at the same time feature elements of fun and playfulness, and most importantly, to be comfortable and casual,” said Polpat Asavaprapha. “By combining contrasting designs one can create playfulness that is classy, timeless, elegant, and very Asava.”

Prior to creating his own brand, Asavaprapha worked for names such as Marc Jacobs, Isaac Mizrahi and Max Mara, and serves as President of the Bangkok Fashion Society. His creativity can also be seen in urban artworks around the hotel.

The So Sofitel Hua Hin 20-piece uniform collection are designed with male and female variants according to staff ranks and responsibilities.

Guests interested to have a piece of Asava can purchase a range of So Hua Hin x Asava Souvenirs available exclusively at the resort’s boutique, including kaftans, dresses, and tote bags.

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