Sam Lay Joins CWT Meetings & Events as Senior Director for Asia Pacific

CWT Meetings & Events, Carlson Wagonlit Travel’s meeting & events division, has appointed Sam Lay as Senior Director for Asia Pacific.

He will report to Cindy Fisher, Senior Vice President and Global Head, CWT Meetings & Events.

Based in Singapore, Sam will lead a team of meetings and events (M&E) specialists across key markets in Asia Pacific. He will be responsible for expanding CWT Meetings & Events’ business in this high-growth region.

“Asia Pacific is the fastest growing region globally for CWT Meetings & Events, and I’m excited to have Sam join our team,” said Cindy Fisher. “Aligning corporate travel and M&E programs to better consolidate spend with suppliers is becoming a key priority for organizations here. Sam’s extensive knowledge and experience, combined with CWT’s investment in the latest data and digital solutions, will help our clients optimize their M&E spend while delivering best possible attendee experience.”

Sam brings more than 17 years of experience in the M&E industry, having worked at organizations across the value chain including the Singapore Tourism Board, MSD and Suntec International. At Suntec International, he led the planning and development for several new convention projects in Asia. Prior to joining CWT Meetings & Events, Sam was Senior Director for Greater China at BCD Meetings & Events.

Professionally accredited as a Certified Meeting Professional (CMP) from the Convention Industry Council, Sam holds a bachelor’s degree in international tourism from James Cook University in Australia. He is also a graduate of the Singapore Armed Forces Staff and Command College.

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