Sabre Launches DACP with Aeroflot, Ethiopian Airlines and Etihad Airways

Sabre has launched a Digital Airline Commercial Platform (DACP) with Aeroflot, Ethiopian Airlines and Etihad Airways on board as launch partners.

Announced earlier this year, the DACP features dynamic pricing capabilities, a flexible and open API hub, a shopping engine and a mobile-first, consumer-grade workspace for airport agents.

“The development of our new Digital Airline Commercial Platform marks a major advancement in the technological capabilities available to airlines,” said Dave Shirk, Sabre president of Travel Solutions. “The platform gives airlines a competitive edge to differentiate themselves while further enhancing the travel experience with industry-first retailing capabilities. Success in today’s dynamic environment requires technology that will push the boundaries – the Commercial Platform we’re announcing today will transform the way airlines do business moving forward.”

Aeroflot and Ethiopian Airlines are the launch partners for Sabre’s Digital Workspace, which will enable airport agents to deliver a seamless and personalized airport experience to customers via mobile devices. This solution is a complete redesign of Sabre’s Interact Interface, equipping agents with workflows that eliminate the linear check-in approach while improving agent productivity by up to 30% compared to current processes.

“Investing in new capabilities is critical to our airline and guest experience, and Sabre’s digital technology will help us achieve our vision of becoming one of the world’s most innovative and customer-centric carriers,” said Ilia Perevalov, deputy chief information officer at Aeroflot. “In today’s digital world, our customers expect a reimagined air travel experience. As the Digital Workspace launch partner, we will transform the airport experience to be less stressful, more seamless and more personalized – taking another step towards becoming a truly digital airline.”

Laeke Tadesse, chief information officer at Ethiopian Airlines, said, “As the leading aviation group in Africa, we pride ourselves on being at the forefront of aviation technology. As a beta partner for Sabre’s new Digital Workspace, we have already seen compelling results. The new solution dramatically reduces the amount of time our agents need to spend on their screens, enabling them to focus more on customer interaction. We are excited to quickly roll out this technology and believe it will give us a competitive edge by offering our passengers the seamless journeys they desire.”

Etihad is a launch partner for Dynamic Availability, the platform’s pricing optimization technology.

“Building solutions with real-world data and receiving continuous feedback from the airline are key ingredients to successful development,” said Bhaskara Rao Guntreddy, head of solutions and innovation at Etihad Airways. “During initial testing phases, Sabre’s fares optimization and dynamic pricing technology have already proven their potential to achieve incremental revenue growth. By using Dynamic Availability, our pricing analysts at Etihad can be more aligned to our business strategy.”

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