World Travel Market 2018 - What Can You Expect? HD Video Interview and Podcast

[HD video and podcast below] Exclusive HD video interview with Mr. Simon Press, Reed Exhibition's Senior Exhibition Director - World Travel Market London.

In this interview, filmed at Reed Exhibition's offices in Richmond near London, England on 27 July, Steven Howard of TravelNewsAsia.com asks what sellers, buyers, trade visitors and media can expect from this year's World Travel Market (WTM) in London.

We start the interview discussing the hugely successful Arabian Travel Market which took place at the end of April in Dubai, before moving on to talk about one of the world's most popular and important travel trade shows, the WTM.

With only three months to go until WTM 2018 delegates start arriving in London for the show, we ask Simon how many exhibitors this year's event has attracted, and which areas of the world have increased their participation.

We also talk about the registration process, which has only just opened, and you will discover why it opens so late and how Reed are this year giving delegates the option of using their social media channels to register.

We discuss how important all the forums and seminars that run alongside the event are to the WTM's continued success, and how Simon responds to those potential sellers, such as hoteliers and others, that question the need of travel trade shows considering how technology has evolved in recent years.

“Content is key, it is another value, an opportunity to learn. It offers a silver bullet of information to take back to their businesses that can help to evolve their company. They want to be given opportunities to find new ideas, opportunities to do business,” Simon said. “There is a shift in demand for what brands want to achieve. There is a value to be there [trade shows / WTM], it depends on how they want to represent themselves. We are giving them the opportunity to get that value through different channels. It is not just stand space.”

Simon also tells us what media can expect from WTM 2018 and we ask how many buyers the show has attracted this year and where they are from. We also discuss what Reed is doing to cut waste at the WTM and to encourage delegates themselves to be more environmentally-friendly. All this and much, much more in the video and podcast below.

The WTM 2018 will take place at ExCel in London from 5-7 November.

World Travel Market 2018 - Interview with Senior Exhibition Director, Simon Press

PODCAST

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