Thomas Cook Signs Deal to Expand Sunwing Hotel Brand to China

Thomas Cook China, a joint venture between Thomas Cook Group and Fosun, is expand its own hotel brand to China, in a partnership with DreamEast Group, a leading tourist resort development company listed in Hong Kong.

A 260-room Sunwing family resort will be developed as part of the second phase in the million-square-metre family holiday destination in Jiashan, near Shanghai.

The project will be the first hotel to be created and managed by Thomas Cook China specifically for Chinese customers, and builds on the popularity of the two Sunwing hotels in Thailand, Sunwing Kamala Beach and Sunwing Bangtao Beach, where Chinese customers now account for almost 40% of total bookings.

Sunwing Jiashian will join a large theme park, theatre, family resort, signature restaurants as well as extensive waterside living when it opens in summer 2020.

Yu Liu, the General Manager of The Hotel Management Center in DreamEast Group said, “We are delighted to partner with an iconic brand such as Thomas Cook. Sunwing is a fantastic family hotel brand that fits very well with our vision to create a holiday destination for Chinese middle class families. We look forward to working with Thomas Cook China to develop the first Sunwing Family Resort for Chinese customers.”

Sunwing Family Resorts has been operated by the Thomas Cook Group for more than 40 years and there are now 13 Sunwing hotels around the world. Sunwing is one brand within Thomas Cook Hotels and Resorts division which runs 180 hotels under 8 brands across Europe and Asia.

The move into own-brand hotels in China is part of a wider move by Thomas Cook China to develop its holiday offering across Asia. The announcement also follows the recent agreement between Thomas Cook Group and Asian Trails to create a joint venture destination management company in Thailand, which will give Thomas Cook greater control over the holiday experience for the growing number of its customers visiting Thailand. 

Alessandro Dassi, Chief Executive Officer of Thomas Cook China, said, “This project is a strong statement of intent about our business and how we want to create high-quality holidays for the growing Chinese market both in China and around the world. There is a lot of choice for Chinese travellers but we’re confident that our expertise, together with DreamEast’s innovative and detailed approach will give us a hotel that further differentiates Thomas Cook from the competition.”

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