According to data from STR, hotels in
Australias Gold Coast experienced a substantial performance
uplift as host market for the 2018 Commonwealth Games.
The Gold Coasts hotel performance was largely driven by
high rate premiums during the event (4-15 April). ADR came in at AUD347.38, which was a 76.7% increase over
the same 12-day period in 2017. The markets growth in RevPAR exceeded 100% most nights during the
event, with the peak level occurring the night of the opening
ceremony on 4 April when RevPAR jumped 205.4% to AUD294.26.
The
spike in ADR and RevPAR occurred despite the fact that Gold Coast
hotels did not register at-capacity occupancy levels. The market
experienced its highest occupancy level (92.8%) on the night of
the closing ceremony, and the average level during the event
(86.6%) fell short of the average in Glasgow (95.7%). However,
with different market sizes, the Gold Coast sold 99,466 more room
nights.
While its encouraging to see that Queensland
hotels capitalized on the Commonwealth Games, the lasting legacy
could have an even greater impact on the markets future, said
Matthew Burke, STRs Pacific manager. As Southeast Queensland
continues exploring the prospect of bidding to host the 2032
Olympics, the results of this years Commonwealth Games will
likely play a big role in the ultimate decision.
Compared with other recent host markets of the Commonwealth
Games, Gold Coast hotels recorded the highest absolute RevPAR level during the event when measured in U.S. dollar constant
currency.
Gold Coast, 2018: US$243.23 Glasgow,
2014: US$171.98 New Delhi, 2010: US$112.87 Melbourne,
2006: US$178.11
See also:
How's Business in Hong Kong? Interview with GM of The Park Lane
Hong Kong, a Pullman Hotel Mr. Luc Bollen.
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