Qatar Airways has launched a new on-board dining
experience for its Premium customers.
The new concepts, which will commence on
the airline’s European routes, include newly-designed tableware,
in-flight dining menus, cutlery and chinaware.
Qatar Airways has also put a greater focus on
featuring regional influences within the menu design process,
which now sees the inclusion of new signature dishes to the
in-flight menu based on route destinations, such as the offering
of porcini and truffle risotto on Italian sectors.
Traditionally
prepared Arabic main dishes such as kabsa, biryani and
flame-grilled meats, which offer a taste of the Middle East, will
feature as a choice option across most routes.
New signature warm desserts will be introduced
to passengers in the Business Class cabin, in addition to an afternoon tea experience on board selected routes.
Attention to detail has been given to every new concept, from the
mini condiment grinders dispensing ground black peppercorns and
Himalayan pink salt, to tableware such as the linen-lined bread
baskets that house a freshly baked trio of bread.
Qatar Airways Group Chief Executive, Mr.
Akbar Al Baker, said, “Qatar Airways is thrilled to
introduce a whole new on-board dining experience that will push
the boundaries of Premium travel for our esteemed passengers.
Every new concept was designed and produced with the highest
attention to detail and quality, to meet the exacting standards of
our passengers. Qatar Airways is collaborating closely with
local farms and suppliers to produce products for our specific
needs, promoting a ‘farm-to-table’ approach. Our in-flight dining
menus are designed to align with the four seasons, better
incorporating the use of locally-grown produce and tapping into
authentic foods of local provenance delivering the very highest
international standards.”
The national carrier of the State of Qatar has
recognised the emerging trend of its travellers being more aware
of their dietary needs and expressing interests in healthier food
options. As such, the airline will now feature lighter options,
such as fresh crisp salads, woodland berries, warm breakfast
oatmeal and more. Healthier drink options such as “cold pressed”
juice will
also be available on selected menus to revitalise during a long
flight.
The airline has also improved its indulgent treats,
including an enhanced caviar service offering for First Class
passengers, which is perfectly accompanied with a Balik-style
salmon and showcased on a bespoke crystal plate.
Qatar Airways launched a
pre-select dining option last year, whereby passengers travelling
in First and Business Class are able to pre-select one main course
from the à la carte on-board menu as far as 14 days in advance and
up to 24 hours before take-off. This is in addition to the
existing Dine-on-Demand service already available for First and
Business Class passengers.
To pre-select a meal, passengers simply need to
log into ‘My Trips’ on the Qatar Airways website and choose from
the seasonal menu available on their flight. Meals can also be
ordered through the Qatar Airways mobile app.
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