ITB China 2018 Partners China Tourism Academy

Sun, 28 Jan 2018

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ITB China 2018 Partners China Tourism Academy

ITB China, scheduled to take place in Shanghai from 16-18 May 2018, has partnered with the China Tourism Academy (CTA), a research institution directly under the China National Tourism Administration (CNTA).

Research conducted by China Tourism Academy, focusing on China’s outbound travel market, will be presented at ITB China 2018.

The research analyses the latest trends in outbound tourism by market, operation and consumption. It also forecasts developmental trends and puts forward suggestions to respective organizations. A talk on this topic will also be given by the institute.

Dai Bin, President of China Tourism Academy, said, “The promotion of Chinese travel brands need to work together with marketing platforms with more expertise and broader international visions, while global exhibition firms also need to participate in the world's largest travel market. China Tourism Academy is pleased to work together with ITB China and forge higher-level international tourism communication and collaboration on business insights, data sharing, technological application and talent cultivation.”

ITB China is a three-day B2B travel trade show focusing on the Chinese travel industry. Now in its second year, ITB China will take place annually in Shanghai at the Shanghai World Expo Exhibition and Convention Centre.

David Axiotis, General Manager ITB China, said, “The Chinese market is eager to acquire new destinations and products. Exhibitors and buyers at ITB China as well the travel industry across China will benefit from our strategic partnership with China Tourism Academy. We expect to draw even more Chinese buyers to ITB China. Our show is the best platform for new entrants into the Chinese outbound market and is also eager to focus upon segments that are driving the business today in China.”

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