Airbnb Partners Thailand Boutique Accommodation Trade Association

Airbnb has signed a MOU with the Thailand Boutique Accommodation Trade Association (TBAA) to expand the number of Thai boutique hotels on its platform.

The partnership will provide travellers with access to more than 50 boutique hotels across 15 provinces such as Bangkok, Chantaburi, Chiang Mai, Kanchanaburi, Krabi, Nakhon Ratchasima, Phuket, Prachuab Kiri Khan, Ratchaburi and Sukhothai.

Under the MOU both parties have agreed to:

- Conduct training workshops for TBAA members to equip them with Airbnb platform know-how, and the digital skills to create, manage and promote their own listings;

- Empower Thai boutique hospitality entrepreneurs with global hospitality standards;

- Amplify Thailand’s unique boutique hotels and creative design on a global stage; and

- Revitalise local neighbourhoods by driving tourist footfall outside of traditional tourist districts.

In the past year alone, Airbnb’s host community in Thailand has welcomed close to 1.7 million guests into their homes, creating a combined THB4 billion (US$119 million) in income for local the property owners.

Mike Orgill, Airbnb Country Manager for Southeast Asia, said, “Thailand is one of Airbnb’s largest markets in Southeast Asia, and our partnership with the TBAA marks a significant step forward for our business and community here. Boutique hotels play an increasingly key role in driving the tourism ecosystem through their authentic host-led hospitality and distinctive local design.”

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