SAS Doubles Number of Flights with Pre-Order Dining

SAS is doubling the number of flights on which it offers pre-order dining.

By extending the pre-order concept to more travellers on short haul flights from October 2018, SAS is helping to not only improve the inflight experience, but also reduce food waste.

Starting with flights departing from 1 October 2018, passengers will be able to pre-order from the full day and evening menus on SAS Scandinavian and European flights with 80 minutes or more flight time, instead of 120 minutes as is the case today.

Travellers can choose from an assortment of 11 fresh food selections, including the well-received New Nordic by SAS salad cubes launched in spring 2017.

“Pre-ordering meals are popular and appreciated among our passengers,” said Thérèse Lorenius, VP Product & Services. “It is a modern, premium and innovative service concept, which allows travelers to customize their journey and order precisely that kind of food they wish to enjoy on board, for example vegan, gluten free, or specific types of meat-dishes. This is why we have chosen to double the number of flights where the pre-order concept is available. SAS always strives to be at the forefront of innovation and pioneering the next generation of traveling.”

Pre-ordering meals when traveling with SAS is easy. Travelers can do it during the booking process, or choose to do so at a later stage by logging in to the “My bookings” page on the SAS website. Not only does the customer get to enjoy their favourite food, the airline also cuts down on waste.

“We have always been very keen on providing a premium travel experience for our passengers, and minimizing the food waste is definitely in line with this. The higher reliance on pre-order means that the loading of fresh food will be more accurate and customized. Every measure counts and will help us reach our sustainability goals. Reducing food waste and excess weight is an important step in that direction,” said Gustaf Öholm, Head of Onboard Product Services & Ancillary.

On European routes with a flight time of 3 hours or more, SAS continues to load a wide assortment of fresh food on board, including the New Nordic by SAS salad cubes during the day. Salad cubes will no longer automatically be loaded on European and Scandinavian flights shorter than 3 hours.

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