Amadeus Partners Adobe

Amadeus has partnered with Adobe to explore how airlines could make the most of Adobe Experience Cloud to deliver digital experiences to passengers across any device and throughout the entire journey.

John Lonergan, Director Digital, Airlines at Amadeus says, “Imagine what traveler experiences could be created by combining the world’s leading airline technology platform with the world’s leading digital experience platform. Amadeus’ collaboration with Adobe Experience Cloud opens a world of opportunities for airlines to deliver truly personalized experiences to travelers across any digital channel – be it on a laptop, an iPad at check-in, a smartphone, or even a video screen on the back of an aircraft seat – and essentially at any point throughout the customer’s journey. The sky’s the limit as to what this partnership will bring to our shared airline customers.”

Julie Hoffmann, Head of Industry Strategy and Marketing - Travel at Adobe, said, “The world’s leading travel and hospitality brands rely on Adobe Experience Cloud, and this partnership with Amadeus will enable us to integrate further with airline brands and take that experience to the next level. Together, we’ll create lifetime value for travel brands, while leveraging a new form of intimacy on mobile from the anonymous to the known traveller. Shared airline customers will deliver on digital intimacy across the entire journey.”

Amadeus and Adobe say they are working with airlines to leverage this partnership and will share more information soon.

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