Amadeus Powers Instant Search for Trip.com

Once an online travel agency (OTA) gets a customer to visit their website, how does it keep them there to make a booking?

This is no simple feat, as the average traveler tends to visit 38 websites while booking a trip. Speed matters – just a few more seconds and shoppers might open another tab and look elsewhere. But equally important is the ability to deliver the cheapest, most relevant, and bookable fares.

Trip.com, a leading online travel agency part of the Ctrip Group, is tackling this head on by partnering with Amadeus and adopting Amadeus Master Pricer Instant Search to deliver an improved search and shopping experience to customers.

Amadeus Master Pricer Instant Search is designed so travelers receive an immediate response aggregated from millions of real booking results precomputed according to their needs. It uses advanced algorithms, smart cache refresh mechanisms and live availability check in order to deliver search results instantly without compromising availability or quality. With access to the most comprehensive airline inventory available, the solution provides recommendations for both round-trip and one-way searches and access to the lowest fares.

Jane Sun, CEO, Ctrip Group, said, “In today’s world of online travel it’s not an exaggeration to say that every second counts. Amadeus’ solution delivers a powerful combination of speed, accuracy and booking availability that our customers want, and this is critical to helping Trip.com differentiate its offering. This partnership is also key to supporting Trip.com’s rollout to English speaking customers in international markets.”

See latest HD Video Interviews, Podcasts and other news regarding: Amadeus, Ctrip.