Patee Sarasin Unveils “Really Really Cool” Concept in Bangkok

Former Nok Air CEO, Mr. Patee Sarasin, is in the process of launching a new travel company that he says will embrace new technology such as chatbots so that travellers can seek unique experiences rather than simply searching for destinations to travel to.

Initially, the “Really Really Cool” chatbot, which Mr. Patee is hoping to launch early next year, will speak Thai and focus on Thai clients. It will then be expanded to include more languages such as English, Japanese, Chinese etc.

Mr Patee, said, "Travelers are rewriting their bucket lists and seeking out cool alternative experiences and fresh ways to travel, see and do things. So, we are starting by building experiences from scratch and taking a different approach to destination marketing."

The company has partered with the luxurious Dusit Thani Maldives as its first destination and will add Japan in the near future.

Mr Patee said that the company is negotiating with other leading travel suppliers, hoteliers and airlines to create additional experience-based promotions.

"We are delighted to be working with Dusit Thani as a hospitality partner. Dusit Maldives is tucked into a perfect spot for lovers and with multiple airlines now connecting to the heart of the Maldives, we will easily open up opportunities to make this dream a reality for many more people from Thailand to enjoy," he said.

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