AccorHotels Signs MOU with Ctrip

Ctrip, a leading provider of accommodation reservation, transportation ticketing, package tour and corporate travel management and other travel-related services in China, has signed a MOU with AccorHotels.

The partnership will allow Ctrip’s over 300 million registered users to access and enjoy personalized experiences from AccorHotels’ global brands portfolio, ranging from internationally acclaimed luxury brands including Raffles, Sofitel Legend, Fairmont, SO/, Sofitel, onefinestay, MGallery by Sofitel, Pullman, Swissôtel and 25hours Hotels, as well as the midscale brands such as Novotel, Mercure, Mama Shelter and Adagio, to the economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.

The partnership will focus on four strategic pillars, including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programs and cooperation on IT.

“We are very excited to be deepening our partnership with AccorHotels. With the ever growing number of outbound Chinese travellers, we are always looking for ways to provide better services for our customers and with the deepened AccorHotels relationship, we are able to offer magnified experiences and property choices,” said Jane Sun, CEO of Ctrip. “With the diverse range of hotels offered by AccorHotels, Ctrip customers will have access to a vast majority of its hotels globally.”

AccorHotels operates 4,300 hotels and 10,000 private homes in 100 countries.

Sebastien Bazin, Chairman and CEO, AccorHotels, said, “Our role is to provide hospitality expertise to all segments of the market. We want to offer Chinese guests our knowhow and service skills in order to become their preferred hospitality group. AccorHotels will also launch its own program to train and certify at least 250 hotels by 2020 on Chinese Optimum Standards. These properties will be trained to answer major Chinese guests’ expectations, aligned with our strong ambition on this market. As China’s preeminent travel agency, Ctrip, with its over 300 million registered users is definitely a strategic partner of AccorHotels in the region,”

See also: How's Business in Hong Kong? Interview with Luc Bollen, GM of The Park Lane Hong Kong, a Pullman Hotel.

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