So Sofitel Opens in Auckland, New Zealand

AccorHotels has expanded its So Sofitel brand to the city of Auckland, New Zealand.

Located at 67 Customs Street East, the So Sofitel Auckland occupies the former Reserve Bank and home of the country’s gold reserves.

Renowned Kiwi fashion innovator World provided flair throughout the hotel as the signature design partner for the property. World’s influence includes the hotel’s bold emblem design, which reflects the volcanic history of Auckland, the natural beauty of New Zealand and the history of the building itself.

World joins an international stable that includes Mr. Kenzo Takada in Mauritius, Monsieur Christian Lacroix in Bangkok and Viktor&Rolf in Berlin. World’s touch in Auckland can be seen in everything from the staff ‘attire’, wallpaper, suite artwork, neon art installations and the hotel’s unique emblem.

“We’re ecstatic to finally open the doors to Auckland’s most audacious hotel,” said Stephen Gould, General Manager. “It’s been an exciting journey with the global So team since 2011 to prepare for opening including two years of immersion with the brand at So Sofitel Bangkok. Every touch of a So hotel is unique to its location and thanks in large part to our signature designer World, we have unlocked a destination truly unique to our shores.”

Each of the hotel’s 130 rooms include a luxurious bath, separate rain-shower, on-demand, in room technology, complimentary non-alcoholic mini bar and Wi-Fi, a flat screen TV and a choice of harbour or city views. Harbour view rooms also have outdoor balcony access.

So Sofitel Auckland features an indoor heated swimming pool, a spa, gym, variety of F&B outlets including the Hi-So rooftop bar which offers expansive views of the Waitemata Harbour and Rangitoto Island, and a Club Signature Lounge.

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