ITB China 2018 to Feature Education & Job Day

ITB China has partnered with the Hospitality Sales and Marketing Association International (HSMAI) to promote education and professional development in the hospitality industry.

Founded in 2005, HSMAI is a federation of regions with more than 7,000 members committed to growing business for hotels and their partners.

ITB China, taking place from 16 to 18 May in Shanghai, will hold a dedicated Education & Job Day on 18 May at the ITB China Conference focusing on the exchange of educational knowledge and the promotion of career opportunities of current and future talents of the Chinese travel industry.

HSMAI will be conducting an interactive training workshop in the presentation hub on 18 May 2018 starting at 11.10 a.m. which is based on the Rooms Forecasting Course and is suitable for all hotel staff.

The course is part of HSMAI’s Certificate in Revenue Management (Hospitality) launched in 2017 and created by the senior leaders of Revenue Management in hotels around the world. It is a unique opportunity to preview the online course which is available to the HSMAI Academy. The session is free for all ITB China attendees.

David Axiotis (pictured), General Manager ITB China, “I am excited about the opportunities our partnership with HSMAI will provide in promoting education in the hospitality industry. HSMAI’s session at ITB China fits in perfectly with the portfolio of our newly launched Education & Job Day.”

The comprehensive 10-course program of HSMAI’s education platform combines a series of practical exercises and fast-track learning chapters that examines all key aspects of revenue management from forecasting, distribution, pricing, market segmentation, to data analysis, business intelligence and marketing.

“The Revenue Director role is evolving quickly and they are taking on extra responsibilities such as digital marketing, meeting space and food & beverage but until now there hasn’t been a cost-effective training option,” said Jackie Douglas, President HSMAI Asia Pacific. “This course was developed by hoteliers for hoteliers, who have been struggling to fill positions in their fast-growing revenue management teams with properly trained employees.”

See also: Interview with Luc Bollen, GM of The Park Lane Hong Kong, a Pullman Hotel.

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