Radisson Hotel Group has signed a global
partnership agreement with Ctrip, one of the world’s largest and
most important online travel companies.
Ctrip will play a key role in supporting
Radisson Hotel Group’s growth in China – a key focus market for
the group and its brand portfolio.
Going further, the partnership
will also see Ctrip work with Radisson Hotel Group to develop
China as a source market for its properties and destinations
around the world – increasing the number of outbound Chinese
guests visiting its range of more than 1,100 hotels in operation.
The agreement is a huge step forward for both
companies, allowing Chinese travelers greater access to Radisson
Hotel Group’s high-quality portfolio of hotels than ever before.
Eric De
Neef, Executive Vice President & Chief Commercial Officer,
Radisson Hotel Group, said, “Ctrip is a powerful partner supporting our
reach expansion in China and the entire Asia-Pacific region. At
the same time, we will be able to jointly bring more Chinese
travelers to our EMEA and U.S. properties and to further
strengthen Radisson Hotel Group’s upcoming “Welcome China” value
proposition for our guests.”
Ray Chen, CEO of
Ctrip Accommodation Business Unit, said, “With our influential industry-leading position
in China, our huge consumer base of more than 300m travelers and
AI-driven insights into Chinese consumer behavior, we’re perfectly
positioned to help Radisson Hotel Group expand its reach both at
home and abroad.”
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