Ascott Expands Citadines Brand to Danang; Opens Fifth Property in Saigon

Ascott has opened Vietnam’s largest serviced residence, Citadines Blue Cove Danang, and its fifth property in Ho Chi Minh, Citadines Regency Saigon.

Citadines Blue Cove Danang, which is also Ascott’s first property in Danang and its largest property globally, is located by the Han River in the scenic Son Tra peninsula, while Citadines Regency Saigon enjoys a prime location in District 3, a key business and residential district.

Ms Lew Yen Ping, Ascott’s Country General Manager for Vietnam, said, “Vietnam is Ascott’s largest market in Southeast Asia where demand for serviced residences remain high. We currently have 21 properties offering close to 4,700 units across seven cities in the country. Both Citadines Blue Cove Danang and Citadines Regency Saigon have prime locations in key business and tourism districts of Danang and Ho Chi Minh City, which enjoy a huge influx of corporate and leisure travellers. Within the next three years, over 2,000 units across nine properties are slated to open in Ho Chi Minh City, Hanoi, Danang, Halong City and Binh Duong province. We look forward to providing more accommodation choices in the fast expanding Vietnam, and are committed to achieve our target of 7,000 units in the country by 2020.”

Besides Citadines Regency Saigon, Ascott also operates Somerset Chancellor Court Ho Chi Minh City, Somerset Ho Chi Minh City, Somerset Vista Ho Chi Minh City, and Diamond Island Luxury Residences in Ho Chi Minh City.

Ascott’s upcoming properties in Vietnam include Citadines Central Binh Duong in Binh Duong province, Somerset Feliz Ho Chi Minh City, Somerset D1Mension Ho Chi Minh City, and Diamond Island Luxury Serviced Residences in Ho Chi Minh City, Somerset Danang Bay in Danang, Somerset West Central Hanoi in Hanoi as well as Citadines Marina Halong in Halong.

In 2017, Vietnam attracted record foreign direct investment of about US$35.9 billion, an increase of 44.4% from 20164. According to the United Nations World Tourism Organization, Vietnam’s tourism growth was ranked seventh internationally, and it was the only country in Southeast Asia to be ranked amongst the top 105. International tourist arrivals for Vietnam was 12.9 million last year, an increase of 29.1% from 2016.

Citadines Blue Cove Danang

Sitting by the Han River and Thuan Phuoc Bridge, the 548-unit Citadines Blue Cove Danang is located within the landmark Son Tra peninsula and an 100-hectare urban development project by the government. Providing convenient access to Hai Chau city centre, the property is also a 15-minute drive from Danang International Airport.

As part of an integrated development, the serviced residence is directly connected to the main industrial areas such as Hoa Khanh and Dien Nam - Dien Ngoc. The property is also surrounded by attractions including the Marble Mountains, Cham Museum, Bana Hills, Hoi An Ancient Town, My Son Sanctuary, and Hue Citadel.

Citadines Blue Cove Danang offers a mix of studios as well as one, two and three-bedroom apartments. Most of the rooms overlook the Danang Bay and the property boasts the world’s highest and largest 24k gold-plated infinity pool as well as a park showcasing sculptures of the wonders of the world. Other facilities include a fitness centre, jacuzzi, spa, ballroom, meeting rooms, and children’s playroom. 

Citadines Regency Saigon

Citadines Regency Saigon is located in District 3, close to foreign embassies, prime office towers and a variety of retail, dining and entertainment options.

The serviced residence is within walking distance to popular tourist attractions such as the Reunification Palace, Notre Dame Cathedral and War Remnants Museum. It is also near the Central Business District area of District 1.

Citadines Regency Saigon offers 229 apartments comprising classic rooms, studios and one-bedroom apartments.

Facilities include a swimming pool, fitness centre, children’s wading pool, sauna room, café, restaurant and launderette.

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