Park Hotel Group Launches Loyalty Programme

Park Hotel Group has launched Park Rewards, a loyalty programme that rewards corporate bookers, staying guests as well as those using just the F&B outlets.

The programme is free to join and will be made available in the following two phases.

In the first phase, corporate bookers will be able to sign up as corporate members and earn PARK$ on every qualified booking at participating hotels within the group, redeem instant rewards and enjoy exclusive perks. As part of the launch, corporate travel professionals who sign up for Park Rewards from before 30 November 2018, will also receive a bonus PARK$500 as a welcome gift.

The second phase will be launched in January 2019 where Park Rewards will be made available to guests and diners. Both corporate and consumer members can earn PARK$ when they stay or dine at participating hotels, restaurants and bars.

“The launch of Park Rewards demonstrates our commitment to cultivate a direct relationship with our clients, as well as our hotel and dining guests,” said Allen Law, Chief Executive Officer, Park Hotel Group. “We looked at a number of programmes out there today and the feedback is that complexity turns members off and severely impacts their engagement levels. This is the reason why Park Rewards is built on the principles of simplicity, accessibility and transparency. We believe that we are the first programme with truly no blackout dates. Any room that is bookable publicly will be available for redemption by members. It is our desire for our members to be able to celebrate life’s moments anytime they wish, even during holidays and peak travel dates.” 

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