IHG Signs Third voco Hotel in Australia

IHG has signed its third voco hotel in Australia since the brand’s global launch in June.

Part of the under-construction ‘380 Melbourne’ skyscraper that is being built and developed by Brady Group with a high end residential offering, the 252-room voco Melbourne Central will feature all the unique and playful hallmarks of the voco brand. The hotel is scheduled to open in July 2020.

Abhijay Sandilya, IHG’s Senior Director of Development – Australasia, said: “voco is inspired by the Latin for ‘come together’, so we are excited to introduce a place for Melbournians, Australians and guests from around the world to do just that. We’re thrilled to partner with Brady Group to bring the third voco to Australia as part of the spectacular 380 Melbourne development. The signing continues the rapid growth of the voco brand since it launched in June, complementing the upcoming voco Gold Coast, which will be the first voco in the world when it opens later in 2018, and voco Yarra Valley.”

The hotel will feature a pool, gym, meeting space, all day dining restaurant and bar, and Barista served coffee and breakfast.

voco Melbourne Central will be located at 380 Lonsdale Street in the absolute heart of Melbourne, just moments away from Bourke Street Mall, Melbourne Central Station and the GPO.

Tony Brady, Managing Director at Brady Group, said, “Melbourne is famous for its distinctive, individual character and standing out form the crowd. 380 Melbourne is Brady Group’s largest project to date and will be an icon on the Melbourne skyline, so we knew we needed a distinctive brand like voco to complement its high end residential and retail. The Melbourne tourism market continues to have a strong outlook and we think that voco, powered by the global IHG engine, will give business and leisure guests a reliably different way to stay in the heart of the city.”

IHG currently has 48 hotels operating under four brands in Australasia, including: InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express, with another 22 in the pipeline, including voco, EVEN Hotels and Hotel Indigo.

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