Northstar Appoints Matt Yorke as Chief Digital Officer

Thu, 13 Sept 2018

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Northstar Appoints Matt Yorke as Chief Digital Officer

Northstar Travel has appointed Matt Yorke as Chief Digital Officer.

Matt is charged with advancing Northstar’s digital transformation, marketing services, digital product development, custom content solutions, audience development, customer data management, and digital media sales.

“I have known Matt for several years as one of the most innovative and strategic leaders in the digital transformation of media and information companies,” said Thomas Kemp, Chairman & CEO of Northstar Travel Group. “We are very pleased that Matt is joining us to continue the market leading growth and digital transformation of Northstar.”

Immediately prior to joining Northstar, Matt was SourceMedia’s Chief Marketing Officer, responsible for marketing, product innovation, ad operations and technology, and all media sales.

Prior to joining SourceMedia, he was Managing Director of Business Development and Marketing with the global media and marketing solutions agency, OMD.

Matt previously spent 15 years at IDG where he held numerous senior positions, including CEO of IDG Global Solutions and CEO of IDG Enterprise, tasked with transforming IDG into a modern digital first media company.

“I have known Northstar, Tom Kemp, and the management team for several years and have admired the leadership of Northstar in one of the most dynamic and largest industries - global travel and hospitality, I look forward to joining the Northstar team and accelerating Northstar’s already successful digital transformation,” Matt said.

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