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Bangkok Airways has partnered German football
club, Borussia Dortmund.
The 2-year sponsorship deal
with Borussia Dortmund will include numerous
advertising and promotions in Thailand, Southeast Asia, China,
Hong Kong, India and Bangladesh.
Bangkok Airways together with Borussia Dortmund
are also in talks with Sport Authority of Thailand (SAT) and the Thai FA
for the possibility of initiating a special coaching program to
implement Borussia Dortmund’s coaching expertise for Thailand’s national
youth teams (U13, U15, U17 and U19) with the sponsorship of
Bangkok Airways.
Mr. Carsten Cramer, Chief Marketing Officer of
Borussia Dortmund, said, “We are excited to partner with Bangkok
Airways that have strengthened their award winning position over
the last couple of years in Asia. Both of us we are ambitious and
aspiring brands and are looking forward to introduce our
cooperation across Bangkok Airways’ key markets.”
Bangkok Airways’ President, Mr.Puttipong
Prasarttong-Osoth said, “We are so proud and excited to partner
with Borussia Dortmund, eight-time German Champions. With Borussia
Dortmund’s strong global brand presence and a huge fan base, we
believe that it will strengthen Bangkok Airways’ brand image as
Asia’s Boutique Airline as well as make the airline better known
across Asia and Europe which are our main customer bases.”
The signing is also expected to also help promote
tourism to Thailand through various advertising campaigns with Borussia
Dortmund.
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