SAS Business to Feature Exclusive Charles Hiedsieck Champagne

SAS has signed an exclusive deal with Charles Heidsieck that allows them to serve a new vintage Champagne to Business Class passengers.

The partnership with Charles Hiedsieck Rose Vintage Champagne means SAS Business passengers will be the only ones in the world able to taste a newly released vintage, with SAS replacing its Non-Vintage Brut with the previously unreleased Rose vintage 2005 and all remaining bottles of the 2006 vintage.

SAS Head Chef Peter Lawrence, said, “We selected this new Champagne as its taste profile is a perfect match for our Business class cabin. With fruity notes and tasting of figs, pine nuts and brioche, with a long, balanced finish, the new Champagne elevates our offering to the next level. Offering the previously unreleased Rose vintage of 2005 and securing all stocks of the 2006 vintage, means we are serving an exclusive Champagne to our travelers.”

SAS has also expanded its beer options. In an ongoing collaboration with Danish brewery Mikkeller, SAS will introduce a non-alcoholic beer.

Served on all SAS routes, the new non-alcoholic beer is brewed to deliver a light yet fruity taste, where the hops, Belgian yeast and spices offer a complex and very drinkable beer, perfect for the summer season.

Peter said, “SAS continuously works to update and improve our onboard beverage menu, and we believe we lead the market with our offering. Since launching our new onboard dining concept a year ago, we have introduced several new and different beers, including exclusive brews from Danish brewery Mikkeller, but felt that a non-alcoholic beer was missing from our selection.”

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