Fiji Airways has chosen Travelport to address
its mobile application needs.
The new mobile app is scheduled to be
launched to the public in the second quarter of 2018.
In addition to improving customer service, Fiji
Airways will also have access to digital analytics that includes
booking trends and behaviors, allowing them to adapt their sales
and marketing strategies more effectively.
Marc
Cavaliere, Chief Commercial Officer of Fiji Airways, said, “We
recognize the importance of mobile engagement and being able to
connect with our customers, bringing them highly relevant,
personalized information and services they need, at every step of
their journey. Travelport Fusion allows us to implement this
mobile app rapidly. We look forward to this new development with
Travelport.”
A recent Travelport Global Digital
Traveler Research report highlighted the need for a strong airline
mobile app solution with findings indicating that 64% of travelers
in Asia Pacific look for a good digital experience when choosing
an airline to travel with. To further support this, 46% of them
book their leisure trips on a smartphone and 73% believe that
digital boarding passes make traveling much easier.
Ailsa Brown, Vice President Asia Pacific of Travelport
Digital, said, “We are delighted that Fiji Airways has selected us
to be their mobile partner. With our experience in mobile
technology and our in-depth knowledge of the travel industry, Fiji
Airways will receive complete support from our team, enabling them
to focus on engaging their travelers and developing lasting and
valuable relationships.”
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