ANA Expands Sake Service to Economy Class Passengers

ANA is to expand its existing sake service in First, Business and Premium Economy Class to Economy class passengers.

From 1 September 2017, ANA will offer economy class passengers on international flights with Ichinokura Tokubetsu Junmai Sake Dry from the renowned Ichinokura brewery.

By expanding the service to passengers in Economy Class, the airline is not only allowing more passengers to enjoy the rich flavors of this delicious beverage, but also contributing to the promotion of Japan's proud sake culture both overseas and domestically.

"Sake is popular in Japan and in many countries around the world. In recent years, many of our passengers have been asking us to serve sake in Economy Class," said Yuzo Hara, Vice President of Products & Services Strategy, ANA. "The number of international visitors to Japan is increasing, and this trend is expected to continue, as Japan hosts a number of international events such as the Olympic and Paralympic Games in Tokyo in 2020. Being Japan's only 5-star airline, we want to give all our passengers around the world the opportunity to try quality sake. We hope that our passengers will pair the sake with their meals on board ANA flights, for a full Japanese gastronomic experience. The Ichinokura brewery is famous for carefully brewing high-quality sake using a blend of tradition mixed with innovation, which are two of the values we share at ANA."

Ichinokura Tokubetsu Junmai Sake Dry is brewed from Sasanishiki and Kura no Hana, two varieties of rice from Miyagi Prefecture, the home of Ichinokura.

The Ichinokura brewery was founded in 1973 through the merger and incorporation of four of the oldest breweries in Miyagi Prefecture, Japan.

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