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InterContinental Hotels Group has launched
Bahasa Indonesia and Thai language booking websites, bolstering
its rapid expansion efforts across South East Asia.
This latest development follows the
successful launch of both language versions of the IHG mobile app
earlier this year.
With the addition of the two new language sites,
IHG now supports online booking websites in 17 different
languages.
The launch also includes
IHG’s portfolio of brand websites in both languages, including:
the Holiday Inn brand family, InterContinental Hotels & Resorts,
Crowne Plaza and Hotel Indigo.
Shailesh Pallipuram,
IHG, Vice President Sales & Marketing, South East Asia & Korea,
said, “With unprecedented economic and technological
advancements across South East Asia, we’re seeing a rise in tech
and mobile-savvy consumers in the region who rely on internet and
mobile app bookings for their travel needs. In
particular, Indonesia and Thailand have both experienced
significant growth in ecommerce on a national level – a testament
to the evolving consumer habits and platform preferences in these
markets. The addition of Bahasa Indonesia and Thai to our online
customer touchpoints complements IHG’s strategy to strengthen our
digital presence in this region.”
IHG
currently operates 20 hotels in Indonesia and 22 hotels in
Thailand across five brands, including: InterContinental, Crowne
Plaza, Holiday Inn Express, and Hotel Indigo. Over the next three to five years, the group is planning to open
another 18 and 13 hotels in Indonesia and Thailand respectively.
Across South East Asia, there are 68 IHG hotels
open across eight countries, with a further 56 hotels in the
development pipeline opening in the next three to five years.
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