Emirates Using Sabre’s Merchandising Technology; Signs New GDS Agreement

Fri, 20 January 2017

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Emirates Using Sabre’s Merchandising Technology; Signs New GDS Agreement

Sabre is supporting Emirates airline with technology that personalises the travel experience for consumers by enabling them to easily purchase a range of customised fares.

Sabre and Emirates have also signed a new long-term global distribution agreement to make the airline’s fares available to travel agents globally who use Sabre.

Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 425,000 travel agents and thousands of corporations who use it to shop, book and manage travel.

“Emirates airline is a brand that invests significantly in differentiating the traveller experience, and personalisation plays a central role in this strategy,” said Dean Bibb, vice president EMEA at Sabre. “The airline’s new range of branded fares offers passengers more choices and greater control over their travel experience, which often means happier travellers and higher satisfaction. Helping our airline customers put travellers at the heart of their operation is a major focus for Sabre and our investment efforts.”

Emirates operates more than 3,600 flights per week to over 150 destinations across six continents.

Using Sabre’s enhanced solution, travel agents can now provide travellers with Emirates’ range of branded fares, which enable passengers to choose fares based on what is most important to them – such as purchasing a budget fare, earning the most air miles or having the greatest degree of flexibility.

Videos from/about Sabre include: Sabre Airline Solutions - Exclusive HD Video Interview with Dasha Kuksenko, Philippine Airlines First to Use Sabre's AirVision Commercial Analytics. Exclusive HD videos (9) from Sabre's Travel Technology Exchange (TTX) APAC 2016 including interviews with: Wade Jones, Senior Vice President of Marketing and Strategy at Sabre Travel Network, Roshan Mendis, Senior Vice President - Sabre Asia Pacific, Anupam Bokil, Vice President of Product and Technology - Sabre Travel Network Asia Pacific, John Samuel, Senior Vice President of Design at Sabre, Alex Tang, CEO of XCOR Space Expeditions Asia and MD of JW Marriott Hotel Beijing and The Ritz-Carlton, Beijing as well as Three Presentations from Sabre's Travel Technology Exchange (TTX) 2016 in Beijing and Brief Introduction to Sabre Airline Solutions by Greg Gilchrist. Plus we have many more: HD Videos.

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