Top Celebrities Feature in British Airways’ New Pre-Flight Safety Video

[HD video below] A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which launches in September.

The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.

“It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish - and remember,” said Alex Cruz, British Airways’ chairman and CEO. “We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”

Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and  procedures on the aircraft.

In a characteristic section at the end of the video, Rowan Atkinson comically fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.

Director’s Cut from British Airways’ New Safety Video

The ‘director’s cut’ version of the safety video is a slightly shortened version of the real BA inflight video. The celebrities that feature in the video are: Gordon Ramsay, Rob Brydon, Sir Ian McKellen, Rowan Atkinson, Chiwetel Ejiofor, Jim Broadbent, Thandie Newton, Gillian Anderson, Warwick Davis, Jess Glynne and Chabuddy G (Asim Chaudhry).

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