Batik Air Signs GDS Agreement with Sabre

Sabre has signed a global distribution system (GDS) partnership with Batik Air, a subsidiary airline of Indonesia’s Lion Group.

With this new partnership, travel agents globally now have the means to sell tickets on Batik Air’s inventory via Sabre’s GDS platform for the first time.

“Through this partnership, we can help Batik Air strengthen their competitive advantage by bringing their offerings to a global audience with our extensive network of travel agents worldwide,” said Rakesh Narayanan, vice president of Supplier Commerce, Sabre Travel Network Asia Pacific. “We hope that our industry-leading technologies and solutions can further improve the commercial performance of the airline and fuel their expansion plans domestically and across the region.”

Batik Air flies to 33 Indonesian cities and internationally to Singapore with plans to further its regional network to Australia, India, and Malaysia.

“Sabre’s long-term strategic partnership with Lion Group has helped our business grow exponentially since 2013. That’s why we’ve decided to select them as Batik Air’s first-ever GDS partner, as we’re confident they’ll deliver the same level of success for our Indonesian airline,” said Batik Air CEO, Capt. Achmad Luthfie.

Batik Air’s distribution is the latest addition to Sabre’s ongoing partnership with the Lion Group. Sabre currently provides its SabreSonic solution to five airlines within the group, and was appointed as Malindo Air’s and Thai Lion’s first GDS partner.

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