Hamad International Airport (HIA) has enhanced its
sponsorship of the German football club FC
Bayern Munich, so that HIA-Qatar’s logo appears on the sleeve of
the team’s shirts.
FC Bayern Munich Executive
Board Member, Andreas Jung, said, “Starting this season, our
players will feature the HIA-logo on the jersey’s sleeves. When we
signed the contract with Hamad International Airport in January
2016, the sponsors badge on the sleeve was already part of our
agreement. So far the HIA-logo has already been placed on the
training uniforms.”
Qatar Airways Group Chief Executive, Mr.
Akbar Al Baker, said, “The HIA-Qatar logo on the
sleeve of every FC Bayern Munich jersey helps display the
importance that we as a nation place on sports as a means of
bringing people together. The HIA-Qatar enhancement of its
sponsorship has also further aligned itself with our nation’s
ambitious national vision.”
In addition to the expanded sponsorship, FC Bayern
Munich’s pop-up shop
has opened in the airport’s duty free area, featuring branded
gifts and merchandise.
Hamad International Airport Chief Operating
Officer, Engr. Badr Mohammed Al Meer, said, “HIA-Qatar’s growing
and successful partnership with FC Bayern Munich opens up new and
exciting avenues for this collaboration. We are rightly delighted
to have our five-star airport’s logo on Germany’s most-winning
team’s jersey. FC Bayern Munich are Germany’s sporting
superstars, so it’s only right that they should be in partnership
with the Middle East’s five-star airport, as we are both at the
top of our game and both look forward to staying in the premiere
league.”
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