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SALA Hospitality has appointed AsianKeys to
represent the boutique hospitality brand’s seven properties in
China.
Headquartered in Hong Kong, AsianKeys specialises in
representing operators in the hotel and travel industries with
complete sales and marketing solutions.
“Over the past three to four years, we have been
seeing solid growth of between 5 to 20% from the China
market across our properties,” said Nicolas Reschke, Group
Director of Business Development, SALA Hospitality Group. “We are optimistic that through our
partnership with AsianKeys we will be able to capitalise on this
momentum to attract independent travellers to our SALA Resorts and
Spas and sala boutique properties.”
In a survey of 400 Chinese travelers conducted by Kasikorn
Research Centre in January 2017, 98% of respondents considered Thailand to be their top holiday destination in Asia.
Recent statistics released by the same Thai think-tank suggest the
number of China holidaymakers visiting Thailand will increase
between 5 to 7.5%, totaling between 9.2 and 9.4 million
visitors by the end of the year.
Meanwhile, overall
tourism revenue from China in 2017 is expected to reach between
THB470 billion and THB480 billion.
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