Demand for Airbnb's business programme, Airbnb
for Work, is growing rapidly in Asia Pacific as it signs more and
more companies in the region like Hyundai Motor Company, Culture
Convenience Club etc.
The Global Business Travel Association estimates
that APAC accounts for the largest proportion (40%) of the global USD$1.2 trillion business travel spend, and
with overall market expected to grow by 3.7% per year over the
next decade. Specifically in Asia, corporate travel spending looks
to double to $645 billion annually, comprising half of global
spending and outperforming the Americas.
75% of
all Asia Pacific business travel occurs within the region,
signifying a huge growth opportunity for Airbnb for Work. In fact,
Airbnb in APAC has seen 5X year on year growth in corporate travel
bookings between 2016 and 2017, outpacing the Airbnb global average of 4.3x over the same period. Since launching the program,
approximately 53,000 companies in Asia Pacific have used Airbnb
for Work.
“We’re seeing more and more business
travelers looking for unique accommodations that match their
lifestyles, similar to the authentic experiences that come from
leisure travel. By using Airbnb for business travel, people can
get under the skin of a city by understanding its culture and
hidden gems through locals and living in a neighborhood,” said
David Holyoke, Global Head of Business Travel. “This is why more than 250,000 global companies
have used Airbnb for Work and 15% of Airbnb customers travel for
business. Airbnb business travelers in Asia now extend their
business trip to include a weekend, with an average of six days
instead of four.”
Airbnb for Work is an expanded product on Airbnb’s travel platform, helping
companies of all sizes cater to their employees’ diverse travel
needs by allowing business travelers to directly book Airbnb
accommodations and automatically expense them back to their employers.
Key features include:
● Business travellers can search for a “Business
Travel Ready” listings
that come with WiFi, 24-hour check-in, designated work space, etc.
● Airbnb for Work also includes a suite of travel
management tools that provide travel managers with visibility into
financial reporting data and employee itineraries.
● For business travel, Airbnb also provides a
tool that allows employees to book business travel for co-workers. This feature allows business partners like travel managers and
executive assistants to book Airbnb listings on behalf of other
employees. Both the employee who is managing travel and the
employee who is taking the trip can see the trip details, make
changes to the reservation and message the Airbnb host with
questions about the listing or neighborhood.
● Airbnb has partnered with leading Travel
Management Companies (TMCs) such as Carlson Wagonlit, BCD Travel
and American Express Global Business Travel (GBT) and most
recently Concur, a SAP company. Most recently, Airbnb has also
partnered with Flight Centre
in Australia and New Zealand.
Toshio Matsuura, Head of Human Resources,
Culture Convenience Club (CCC), said, “We have more options to choose from,
especially during peak travel seasons. Employees also find it fun
and imaginative when it comes to selecting their listings, which
aligns to our company’s value as a lifestyle-driven marketing
company. For our travel managers, it is easy to manage bookings
through the customised dashboard which allows visibility into all
employees’ past, present and future trips.”
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