JAL and TripAdvisor to Launch ‘Untold Stories of Japan’

Japan Airlines (JAL) has partnered TripAdvisor in a drive to help boost tourism to the country.

The joint initiative will take the form of an immersive multi-media portal, Untold Stories of Japan, that highlights some of the many less well known areas of the country.

According to TripAdvisor data, global inbound travel interest in Japan been growing at an average rate of 30% year-on-year over the past four years, with the majority of interest focused on the Tokyo, Osaka and Kyoto prefectures. 

The portal will launch in October, featuring the Tohoku, Kyushu and Okinawa regions, as well as cities in the vicinity of Kanto region.

Japan Airlines and TripAdvisor will also collaborate with local governments, corporations and tourist facilities to further enhance the content and viewership of the portal.

"We are fully committed to not only supporting the government's efforts to grow foreign visitor arrivals by 40 million by 2020, but also to encourage these visitors to keep visiting Japan," said Yoshiharu Ueki, President of Japan Airlines. "What we will create together is a powerful platform that can help drive a revitalization of rural Japan by getting travelers to go further and stay longer, local businesses can capitalize this inbound interest to grow the economy in the long term."

Untold Stories of Japan will be available to travelers on across desktop, tablet and mobile. The portal will be available across a variety of languages, including English, Traditional and Simplified Chinese and Thai, amongst others.

"There is so much for travelers to uncover in Japan and TripAdvisor, together with Japan Airlines, wants to help them discover the country, maximize their trip and get the most out of their budget," said Stephen Kaufer, President & Chief Executive Officer, TripAdvisor. "We are delighted to be working hand in hand with Japan Airlines on this important initiative that will help people around the world see what Japan has to offer."

See also: Pictures from Soma and Shinchi, Fukushima, Japan.

See latest HD Video Interviews, Podcasts and other news regarding: JAL, TripAdvisor, Japan Airlines, Japan.