Marriott Wants More Direct Bookings; Launches Loyalty Member Rates

Marriott has introduced a new rate exclusively designed to reward loyalty members who book directly.

The Marriott Rewards Member Rates join other member-only perks, which include loyalty points, mobile check-in and check-out, and free Wi-Fi across a diverse portfolio of brands such as The Ritz-Carlton, JW Marriott, Renaissance Hotels, Marriott Hotels, Courtyard by Marriott, and more.

"Marriott Rewards greatly values our loyal members, and to further elevate their travel experiences, we are now offering exclusive rates to members who book direct," said Peggy Fang Roe , Chief Sales & Marketing Officer, Asia Pacific at Marriott International. "We also want everyone to know that you don't need to visit other travel websites to find the best rate for our hotels. For the lowest rates across the Marriott property portfolio, simply join Marriott Rewards and book direct."

The member rates, which are broadly available on 11 April and with a free Marriott Rewards account, are the latest perk in a series of benefits the company is rolling out to continue rewarding the loyalty of its members. Other components of the loyalty program include:

Best Rate Guarantee: If a guest finds a better rate within 24 hours of booking direct, Marriott matches and provides an additional 25% discount.

Mobile Check-in and Check-out: The app allows members to select a time of arrival, receive an alert when their room is ready, check out by mobile, and more.

Free Wi-Fi: Marriott Rewards Members booking direct always receive free Wi-Fi throughout their stay.

Access and Experiences: In addition, Marriott Rewards Members in Asia Pacific receive opportunities to attend member-exclusive events throughout the year. These have included private functions with the teams at the NBA Global Games China, experiential tours of the holistic activities in the Marriott Rewards kids program MAX!, culinary demonstrations at Taste of Hong Kong, the World's Greatest Restaurant Festival and invitations to Hong Kong Rugby Sevens Week.

Marriott Rewards Member Rates and perks are available for hotel stays booked at one of the more than 4,200 participating hotels worldwide. The new rates are also offered through select corporate accounts and travel agent partners.

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