Jeffrey Goh to Become Chief Executive of Star Alliance

Star Alliance has appointed Jeffrey Goh as Chief Executive, effective 1 January 2017.

Jeffrey (47) will succeed Mark Schwab, who will retire at the end of the year.

Jeffrey will head Star Alliances Services GmbH, the Germany-based brand and project management company which coordinates the activities of the world’s largest airline alliance.

“This early decision lays the groundwork for a smooth leadership transition at the top of the alliance’s management company,” said Calin Rovinescu, Chairman of the Chief Executive Board. “Mark Schwab led the alliance through an important period. After more than a decade of adding new member airlines in significant and strategic markets around the globe, the focus of the alliance has shifted to a closer integration of customer-facing services, systems and processes. With Jeffrey, we have selected an experienced aviation professional who is well-known and respected by our member airliners and will be able to lead our alliance organisation through the fast-moving developments in this highly competitive global aviation environment in the coming years.”

Jeffrey is currently Chief Operating Officer and General Counsel of Star Alliance, with responsibilities including strategy and membership development, human resources, joint sourcing and fuel-related projects, as well as legal, finance and project Management.

Jeffrey joined Star Alliance in 2007 from IATA and prior to that taught and practised law. He holds a doctorate in the principles and policies of regulating airline competition and regulation. 

“I am truly honoured,” Jeffrey said. “It is critical that we not only deliver greater value to our member airlines but also strive constantly to improve and innovate in the interests of over 600 million customers who fly with Star Alliance member airlines every year. I look forward to carrying on the great work of my predecessors and cooperating closely with our members to ensure that we remain the leading global airline alliance.” 

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