Carlos Lorente Joins Zaplox as Sales Director EMEA

Zaplox, a market innovator of advanced mobile key solutions for the hospitality industry, has appointed Carlos Lorente as Sales Director EMEA.

Carlos Lorente has an international background in the hotel industry, having held several senior-level positions at MICROS Fidelio since 2004. In 2006, he joined their strategic account hotel team in Germany, with responsibility for both major regional and international accounts.

"We are very happy to reinforce our team with senior competencies, and welcome Carlos Lorente to Zaplox," said Magnus Friberg, CEO. "We are proud of working closely together with our customers to ensure their success, and are very eager to create value for them in their everyday business. In our efforts to do so, we see the appointment of Carlos Lorente as a strategic and important move to accelerate growth, while maintaining an understanding of the evolving hospitality market and developing customer needs."

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