Starwood Signs Second Aloft Hotel in Seoul, South Korea

Starwood has signed its second Aloft hotel in Seoul, South Korea.

Owned by Shin Chang, the Aloft Seoul Myeongdong is a new new-build hotel which is scheduled to open in February 2017.

Located at 104 Myeongdong in the Jung-gu sub-district, Aloft Seoul Myeongdong is located in the heart of Myeongdong, a major shopping district and tourist destination.

In addition to department stores, shopping centers, restaurants and upscale boutiques, Myeongdong houses the historic Myeongdong Cathedral and Myeongdong Nanta Theatre.

The site also provides access to four subway stations, each within a 400 to 600 meter walk, including Seoul Station in Yongsan District, which is a 43 minute express train ride from Incheon Airport.

Aloft Seoul Myeongdong will feature 223 guestrooms, an all-day dining restaurant; Re:fuel, a 24-hour grab & go for light meals; the brand’s signature w xyz bar; and a well-equipped Re:charge gym.

“We are excited to partner with Shin Chang Co., Ltd. in this endeavor, expanding the Aloft brand – and its pioneering initiatives in live music, design and technology – in Seoul,” said Lothar Pehl, Senior Vice President, Operations and Global Initiatives, Starwood Hotels & Resorts Asia Pacific. “Following the opening of Aloft Seoul Gangnam in October 2014, this second Aloft hotel will further fuel the brand’s growth momentum in South Korea and the greater Asia Pacific region.”

Aloft Seoul Myeongdong will join a dynamic Starwood portfolio of eight operating hotels and two properties in the pipeline in Korea – under the Aloft, Sheraton, W Hotels, Westin and Four Points by Sheraton brands.

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