The six member countries of
the Greater Mekong Subregion have banded together to jointly
promote sub-regional tourism product development, market the GMS
as a single travel destination, and stage the annual travel trade
show.
Under the theme, ‘Authentic experiences along
the Mekong River’, the 2016 Mekong Tourism Forum will showcase emerging tourist
destinations and authentic experiences as well as trends in the
Greater Mekong Sub-region (GMS).
“We are looking forward to
hosting this influential annual conference and invite the world to
Cambodia’s beautiful southern coast," said H.E. Dr. Thong Kong,
Minister of Tourism of Cambodia. "We are in a pivotal time when
developing authentic tourism experiences along the Mekong River
can set the GMS apart from other tourism destinations."
The 2016 Mekong Tourism Forum is free to attend for qualified
industry professionals.
Jens Thraenhart, Executive Director of the
Bangkok-based Mekong Tourism Coordinating Office, said, "Aligned to the Experience Mekong
Tourism Marketing Strategy 2015-2020, over the past year, we have
developed a solid digital platform, designed to engage with
industry. With this
year’s theme, we are now rolling out a unique multi-tiered content
strategy to tell the stories of the Mekong, from tourism
professionals, travelers, and residents, and showcase experiential
travel products."
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