ANA Launches New Online Content to Promote Festivals in Japan

[HD video below] ANA has launched a new section to the “Is Japan Cool?” website which takes viewers on an interactive, audiovisual tour of a variety of festivals or matsuri that take place throughout the country.

One of the highlights of the new content is exclusive footage of music by the Japanese drum troupe KODO, composed especially for “Is Japan Cool? with KODO”. The piece showcases the thundering sounds of traditional Japanese drums, or wadaiko, rendered using innovative 3D sound technology with separate channels that envelope the listener from in front, behind, above and below as if the listener were at the venue.

KODO performs traditional Japanese wadaiko music to crowds at venues around the world, and has earned immense popularity with its powerful, dynamic shows. Since its debut in 1981, the group has performed over 5,600 times in 48 different countries, and its online videos have been viewed a total of more than 5 million times.

ANA has also created a special documentary film for “Is Japan Cool? Matsuri” by taking camera crews to visit six famous festivals at various locations around Japan. The film features footage of the festivals themselves and interviews with local participants about their passion for the festivals. Using a 360° camera, the film takes the viewer into the heart of the festival action, providing a virtual experience of sight and sound.

Additional content on Is Japan Cool? entitled “Matsuri Trip” introduces 32 festivals, categorized according to their dates and type, selected from among the 300,000 festivals said to take place in all corners of Japan throughout the year.

Viewers are invited to experience Japan’s festivals and culture first hand by taking advantage of ANA’s Experience Japan Fare for just JPY10,800 yen per sector.

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