Fiji Airways Now Live on Travelport Rich Content and Branding

Fiji Airways is now live on Travelport’s merchandising technology, Rich Content and Branding platform.

Travelport Rich Content and Branding enables Fiji Airways to display all of its fares, ancillaries and brand proposition to travel agencies. It includes rich product descriptions and graphics, optional or ancillary products for sale, including fare families, as well as "the next product/price point up" offers to encourage more upselling.

Fiji Airways now also has the ability to make tailored or personalised offers to both individual travel agencies and/or the corporations that a Travel Management Company services, improving its engagement with targeted agents.

Andrew Stanbury, Fiji Airways Executive General Manager Sales and Marketing, said, “Travel and tourism is the biggest industry in Fiji and is seeing continued growth in the Pacific. As the hub of the South Pacific, this presents an opportunity for Fiji Airways to project its brand and extend its reach to the growing numbers of inbound visitors into the region. Travelport’s Rich Content and Branding complements our growth strategy very well.” 

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