Plateno to Speed Up Indonesia Expansion; Targets 50 Hotels by End-2016

With 10 hotels already open or under development in Indonesia, the Plateno Group has unveiled plans to speed up its expansion in Indonesia with a target of opening or signing 50 hotels in the country by end-2016.

Plateno will focus on its budget brands in Indonesia such as 7 Days Inn, 7 Days Premium, and Pi Hotel.

Currently the hotels operating in Indonesia include 7 Days Premium Kuta Bali,  Zmax D Hotel Praya Lombok and The Mirah Bogor which is in the process of being rebranded to James Joyce Coffetel & 7 Days Premium.

The expansion means that Indonesia will become the second largest market for Plateno after China.

More than 2.5 million Chinese visitors are expected to travel to Indonesia in 2016.

"More and more Chinese tourist are choosing Indonesia as their holiday destination and are looking to stay with brands they trust," said Hansen Zhao VP Plateno Group & General Manager, International Business Unit Plateno Group. "7 Days Premium is our leading international brand offering three-star accommodation at two-star prices and is specifically tailored to meet Chinese consumer needs. It's a brand they know and trust. It fits well with Chinese visitors but also aspiring Indonesians who want better quality and service at a great price."

After major cities in Indonesia, Plateno’s goal is to increase its penetration in secondary and tertiary cities across the country.

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