Hotels in Europe Report Increase in ADR, OR and RevPAR

According to data compiled by STR Global, the European hotel industry recorded positive year-end 2015 results in the three key performance metrics when reported in Euro constant currency.

Compared with 2014, hotels in Europe reported a 2.3% increase in occupancy to 70.1%, a 4.6% increase in ADR to EUR112.16 and a 7.1% increase in RevPAR to EUR78.68.

Performance of featured countries for year-end 2015 (local currency, year-on-year comparisons):

Germany reported increases across the three key performance metrics: occupancy (+2.2% to 69.9%), ADR (+4.3% to EUR99.46) and RevPAR (+6.5% to EUR69.52). Demand growth (+2.8%) in the country outpaced supply growth (+0.6%) for the year, and occupancy and RevPAR each increased in year-on-year comparisons in 11 of 12 months.

Hungary recorded increases in each of the three key performance indicators. Occupancy increased 5.6% to 71.5%; ADR was up 9.1% to HUF21,431.05; and RevPAR increased 15.3% to HUF15,325.37. Demand growth (+5.5%) significantly outweighed supply growth (-0.1%) for the year. In addition, the third quarter of 2015 produced a 21.3% increase in RevPAR.

Portugal posted a 5.7% increase in occupancy to 66.7%, a 9.9% rise in ADR to EUR89.63 and a 16.2% increase in RevPAR to EUR59.75. December was a particularly strong month in the country with RevPAR up 28.2% in year-on-year comparisons. Overall in 2015, Portugal’s demand growth (+6.2%) was significant, while supply growth (+0.4%) remained almost flat.

Switzerland reported decreases in the three key performance measurements: occupancy (-0.4% to 65.0%), ADR (-2.5% to CHF217.41) and RevPAR (-2.9% to CHF141.39).

Performance of featured markets for year-end 2015 (local currency, year-on-year comparisons):

Brussels, Belgium, saw a 1.5% decrease in occupancy to 69.8% but increases in both ADR (+3.7% to EUR109.61) and RevPAR (+2.1% to EUR76.54). The year’s overall occupancy level was affected by the terrorist attacks in Paris, France, and the subsequent security lockdown on Brussels. Occupancy dropped 19.3% in November and 26.5% in December. ADR for December also fell 2.0% after six consecutive months of year-on-year increases.

Budapest, Hungary, posted increases in each of the three key performance metrics: occupancy (+6.0% to 73.2%), ADR (+8.8% to HUF22,793.73) and RevPAR (+15.3% to HUF16,676.94).

Paris, France, experienced decreases in occupancy (-4.8% to 76.5%) and RevPAR (-1.7% to EUR195.58). ADR in the market increased 3.3% to EUR255.80. Paris’ occupancy decreased year-on-year in 10 of 12 months in 2015. During the final month of the year, occupancy fell 20.0% to 58.9%, the lowest December absolute occupancy in the market since 2001.

Milan, Italy, reported a 9.4% increase in occupancy to 69.4% and double-digit spikes in ADR (+19.3% to EUR155.58) and RevPAR (+30.5% to EUR107.92). The market’s success story of 2015 was primarily driven by the Expo Milano, which ran from May through October. Even after Expo Milano, the market stayed busy with large events such as Eicma-Motorcycle Exhibition and ITMA (International Textile and Machinery Association) exhibition.

European performance for December 2015 (Euro constant currency, year-on-year comparisons):

Compared with December 2014, Europe reported a 0.6% increase in occupancy to 59.1%, a 2.4% increase in ADR to EUR105.36 and a 3.1% increase in RevPAR to EUR62.30.

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