Starwood Signs Aloft Hotel in Melbourne, Australia

Starwood has signed an agreement with Spotlight Group Holdings to debut its Aloft hotel brand in Melbourne, Australia.

Slated to open in early 2019, the new build 176-room hotel will form the centrepiece of a state-of-the-art mixed-use development located at 402 Chapel Street in South Yarra, known as “402 Chapel”, designed by international architect Tim Kobe from the strategic design firm, Eight Inc.

“We are excited to partner with Starwood to debut the Aloft brand in Victoria. Our mixed-use development will include ground floor retail tenancies, first floor commercial, conference facilities, 40 exclusive residences and urban-inspired hotel accommodations featuring a rooftop pool, bar and restaurant, which will create a hip, new social hub on South Yarra’s fashionable and buzzing Chapel Street,” said Zac Fried, Deputy Chairman, Spotlight Group Holdings. “Whilst we considered various more traditional hotel options for the site, we were drawn to Aloft’s tech-forward DNA. No other brand caters to the evolving global traveller like Aloft Hotels.”

Located 40 minutes from Melbourne Airport at the heart of South Yarra on Chapel Street – Melbourne’s trendy shopping and entertainment strip – Aloft Melbourne South Yarra will be steps away from the city’s celebrated restaurant, bar and arts scene, as well as the central business district and transportation network. Other nearby attractions include Melbourne’s favourite beachside suburb, St Kilda; Melbourne Cricket Ground; and the popular Prahran Market.

Aloft Melbourne South Yarra will offer 176 guestrooms, all featuring the brand’s signature high ceilings, oversized windows and platform bed, as well as large walk-in showers with complimentary Bliss Spa products.

The hotel will feature a lounge, bar, fitness centre, 24-hour grab-and-go food and beverage area, a roof top terrace, swimming pool, parking facilities and 300 sqm of function rooms.

Aloft Melbourne South Yarra joins Starwood’s robust portfolio of 29 hotels in the Pacific, including 17 operating hotels and another 12 in the pipeline, with Aloft Perth Rivervale and Aloft Adelaide set to open in 2017 and 2018, respectively.

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