UNWTO Confident of Egypt’s Tourism Recovery

UNWTO Secretary-General, Taleb Rifai, expressed the organization’s full confidence in the recovery of tourism in Egypt during a recent visit to the country.

On the occasion, Mr. Rifai met with Egypt’s President, Abdel Fattah el-Sisi, in the presence of the Egyptian Minister of Tourism, Hisham Zaazou.

The President reiterated his full support to the tourism sector and its utmost determination in ensuring that Egypt is a safe, attractive and leading tourism destination saying, “if tourism recovers, Egypt will recover”.

Meeting with Prime Minister Sherif Ismail Mohamed, Mr. Rifai discussed measures to accelerate the recovery of tourism to Egypt and praised the support being given to the sector. Both representatives welcomed the actions undertaken by Egypt to promote the highest political support for the sector, regain the confidence of source markets, enhance tourism safety and security and successfully integrate the sector into risk and emergency management structures, both at national and local levels.

“Egypt has undertaken strong initiatives in terms of communications with the competent authorities and public opinion in source markets on safety and security issues, unlocking the support of airlines and tour operators, incentivising demand and engaging key players in Egypt in these concerted efforts. I trust these actions will herald results in restoring confidence and accelerating the recovery of tourism to Egypt,” said Mr. Rifai.

Mr Rifai also met with the Minister of Foreign Affairs, Sameh Hassan Shoukry, to discuss the cooperation between the Ministries of Tourism and Foreign Affairs and UNWTO, including Egypt’s chairmanship of the UNWTO Executive Council and the forthcoming UNWTO City Tourism Summit taking place in Egypt later this year.

Future of Tourism in Egypt

Opening Egypt´s Tourism 2016 Conference ‘Planning for Growth’, Mr Rifai said that there is a strong pent up demand for tourism to Egypt, from source markets, both within and outside the region.

“We should never forget that Egypt is one of the world’s most remarkable tourism success stories. Over the last decade, the number of visitors to Egypt practically tripled and so did the exports generated by international tourism. Egypt is, and will continue to be, despite all challenges, a leading tourism destination,” he said.

Tourism is a critical contributor to Egypt’s GDP, employment, foreign currency earnings and investment. Mr. Rifai called upon the international community to support Egypt’s tourism saying that “supporting the recovery of tourism to Egypt is supporting the future of Egypt and that of its people; supporting tourism to Egypt is promoting peace and stability”.

Hotel RevPAR

For January 2016, Sharm el-Sheikh, Egypt, reported double-digit decreases across the three key performance indicators: occupancy (-54.7% to 24.8%), ADR (-18.9% to EGP406.16) and RevPAR (-63.3% to EGP100.92). Hoteliers cut prices in the market, but the decline in occupancy was too great to overcome. Read more.

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