High-Tech Hotel Brand - hub by Premier Inn - Opens Third Hotel in London

hub by Premier Inn, a rapidly growing high-tech hotel brand, has opened the doors of its third hotel in London.

Located in the cosmopolitan area of Spitalfields, on vibrant Brick Lane, the brand new London Spitalfields, Brick Lane hub hotel has 189-bedrooms and is just a stone's throw away from the famous Old Spitalfields and Brick Lane Markets. The hotel is also just a few minutes' walk away from Liverpool Street Station.

The hotel offers a true digital experience where customers can use an app on Android, iPhone or Apple Watch to book, check-in, control lighting, room temperature and even the room’s Smart TV. The Smart TV’s also allow guests to stream and mirror content from their tablets and phones.

The ProvenDough Deli+Bar at the hotel offers 20 breakfast combinations and more than 30 menu options throughout the day.

“We're thrilled to be opening our third hub by Premier Inn at London Spitalfields. East London represents the city's diversity and is at the forefront of emerging arts, fashions and technologies. Here at hub we offer an unrivalled digital experience and we anticipate our guests will love this new location in this trendy and vibrant part of London,” said Simon Ewins, Chief Operating Officer for hub by Premier Inn. “We are also enthusiastic about developing the brand with further investment into London and Edinburgh in the coming months. The design and build of the new hub hotels must adhere to ever-changing technological and sustainability requirements. In order to stay at the forefront of the new technological age we have introduced even more digitally aided smart TVs which enable guests to use mirror screening.”

hub by Premier Inn is also about to open in Edinburgh, and there are plans for a further ten hotels - with another eight sites in London and two more in Edinburgh already secured. 

See also: HD Video Interview about Premier Inn’s Expansion Plans for Asia Pacific.

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