Starwood Joins TripAdvisor’s Instant Booking Platform

Starwood Hotels & Resorts has partnered TripAdvisor so that its global hotel portfolio will be accessible on the TripAdvisor instant booking platform.

With TripAdvisor instant booking, users simply click on a “Book Now” button to initiate a reservation. Travelers are reminded throughout the booking process that their reservation is powered by Starwood and are provided links and phone numbers to contact the hotel’s customer service associates directly; all support inquiries will be handled by Starwood’s customer care team.

“We are excited about an enhanced relationship with TripAdvisor as it allows us to deepen our touch-points with TripAdvisor’s global community of travelers while maintaining a consistent connection with guests before, during, and after their stay at a Starwood hotel,” said Julie Atkinson, Senior Vice President of Global Digital for Starwood Hotels & Resorts. “We appreciate the work TripAdvisor has done to expand upon the existing distribution models and the partnership will provide a clear benefit to our global hotel portfolio.” 

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