Hyatt Unveils Plans to Expand Centric Brand

Hyatt is expanding its Centric brand with the first international Hyatt Centric hotel slated to open in mid-2016 in Montevideo, Uruguay and the first Hyatt Centric hotel in Tokyo, Japan.

In addition, three Hyatt hotels in the U.S. – California, Utah and Texas – are moving under the Hyatt Centric brand.

“The new and upcoming Hyatt Centric properties signal momentum for the brand’s global expansion plans and our foray into the increasingly popular upper upscale lifestyle segment, setting the stage for additional hotels in prime destinations by the end of this year,” said Steve Haggerty, global head of capital strategy, franchising and select service, Hyatt Hotels Corporation. “The Hyatt Centric brand portfolio is comprised of full-service hotels with an efficient service model designed to collaborate with locally known partners to connect guests with authentic experiences.”

The 178-room Hyatt Centric Montevideo, Uruguay will be located in the famed Pocitos neighborhood and will sit waterfront on River Plate along the Rambla Republica del Peru. With its prime location, guests will be able to explore and experience the city like a local along the Rambla, where Montevideans meet on weekends for exercising, socializing and taking advantage of the best sunset views in the city. The hotel will be in close proximity to the business district and tourist sites, including Ciudad Vieja, the World Trade Center and the Montevideo Shopping Center. Guests will also have access to over 1,100 square feet of flexible meeting space, a signature local restaurant and a rooftop executive lounge. This hotel was previously announced as Hyatt Montevideo.

Expected to open in early 2018, Hyatt Centric Ginza Tokyo will be the first new-build Hyatt Centric hotel in Asia Pacific. The 164-room hotel will be located in Ginza, the prominent luxury fashion and entertainment center of the city on Namiki-Dori, and will occupy the top 10 floors of the 12-story commercial building tentatively known as the Ginza Asahi Building owned and under development by Asahi Shimbun. The hotel will offer dining and a bar with terrace seating, meeting space suited for gatherings, and a fitness center. The flexible design of the dining area can be arranged to host a variety of events from meetings to receptions. The interior design will reflect Ginza’s special blend of tradition and innovation.

“We are embracing the spirit of exploration and discovery that is at the core of the Hyatt Centric brand and it will continue to guide us as the brand grows in new markets,” said Sandra Cordova Micek, global senior vice president of brands, Hyatt. “The Hyatt Centric brand is created for millennial-minded travelers who are looking for authentic local experiences in the center of the destination. Every aspect of a Hyatt Centric hotel, from quality accommodations to helpful in-the-know staff, delivers on the brand’s commitment to ensure our guests have everything they need and inspire them to explore the best that the area has to offer.”

The three new Hyatt Centric hotels in the U.S. are:

· Hyatt The Pike Long Beach (California) is now Hyatt Centric The Pike Long Beach

· Hyatt Escala Lodge at Park City (Utah) is now Hyatt Centric Park City

· Hyatt Market Street, The Woodlands (Texas) is now Hyatt Centric The Woodlands

The new additions join the two hotels that opened in 2015, Hyatt Centric The Loop Chicago and Hyatt Centric South Beach Miami.

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