Maps are an integral part of travel, but for
those taking to the skies with checked bags, visibility to a piece
of luggage and its journey through the belly of the airport and
from one plane to the next is lacking.
That’s changing for Delta
customers who now have a map view of their bag’s last scanned
location on the Fly Delta mobile app.
Bill Lentsch, Delta’s Senior Vice President –
Airline Operations and Airport Customer Service, said, “From the moment
our customers drop off their bag, we want them to know we’re
looking out for it every step of the way and working to take the
stress out of flying one innovation at a time.”
The new map
enhancement builds on Delta’s system-wide launch
of Radio Frequency Identification (RFID) bag tags and the roll out
of RFID tracking technology at 84 airports in the U.S.
All
domestic stations now offer map view of the bag’s journey and
international stations will receive this technology in the coming
months.
When a customer wants to see the location of their
bag on the map, the display starts by showing a zoomed out map of
the U.S. as the bag travels from one airport to the next. The map
then automatically zooms to airport view and users can follow
their bag along its journey via pins, with the last known location
identified by a suitcase icon. Tapping any of the pins or the icon
will provide additional text information about the location of the
bag.
Push notifications will sync with the app later this
year and offer Delta customers up to the minute updates on their
checked baggage.
“We listen to our customers and know they
want a simplified mobile experience that puts the control back in
their hands,” said Rhonda Crawford, Vice President – Global
Distribution & Digital Strategy. “Fly Delta 4.0 automatically
updates when your flight details change, keeping customers
informed.”
In addition to an enhanced map view for baggage,
the Fly Delta app update seamlessly integrates the “Today” view
and the customer’s boarding pass into one screen, and the color of
the “Today” screen now reflects each customer’s current SkyMiles Medallion status. Electronic boarding passes now automatically
update, that includes seat, gate and flight information.
For those purchasing tickets on mobile, Delta created a more
user-friendly experience to make purchasing even faster by
eliminating the need to re-verify each leg of the trip while
shopping. The airline also fixed bugs and enhanced overall
performance of the app.
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